Yaneiza Echezarraga
Branding & Strategy
Yaneiza Echezarraga, an amazing Public Relations consultant came to the Paragram team with the idea of elevating her personal brand and transforming it into something more accessible, quirky & fun.
The basic idea was to create a brand concept so powerful that starting entrepreneurs can relate and identify.
The Moodboard
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The Logo
The brand has a really particular set of elements that create a very friendly yet professional character.
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The Graphic Style
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The Pattern & Graphics elements
The Pattern and graphical elements were created from the concept of "The Key" which is a representation of the Public Relations business as this element that opens many doors to new worlds and experiences.
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