Yaneiza Echezarraga

Branding & Strategy

Yaneiza Echezarraga, an amazing Public Relations consultant came to the Paragram team with the idea of elevating her personal brand and transforming it into something more accessible, quirky & fun.

The basic idea was to create a brand concept so powerful that starting entrepreneurs can relate and identify.

The Moodboard

The Logo

The brand has a really particular set of elements that create a very friendly yet professional character.

The Graphic Style

The Pattern & Graphics elements

The Pattern and graphical elements were created from the concept of "The Key" which is a representation of the Public Relations business as this element that opens many doors to new worlds and experiences.

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