María & María is a nightlife and dining concept in Santo Domingo built around storytelling, atmosphere, and unexpected experiences.
For this project, Paragram was responsible for translating an existing creative direction and website design into a fully functional digital experience—preserving the original vision while bringing it to life through development, interactions, custom functionality, and automation.
The visual direction for María & María was anything but conventional, and the website needed to feel just as distinctive.
Our challenge was to faithfully translate the provided designs into a responsive website while ensuring that its unconventional layouts, motion, interactive elements, and narrative-driven details worked seamlessly across devices.
Beyond implementation, the experience required custom functionality that could make the website feel alive and support the restaurant's day-to-day digital needs.
We developed the website in Webflow, carefully translating the provided visual designs into responsive, production-ready pages.
To preserve the personality of the concept, we implemented custom interactions and functionality throughout the experience—from dynamic typography and sliders to custom cursors, animations, pop-ups, and playful interactive elements.
We also worked on the functional layer behind the experience, including forms, RSVP-related flows, and automations designed to help turn digital interactions into useful customer data and support the restaurant's communication efforts.
The result is a digital experience that stays true to the original creative vision while transforming a static design into an interactive and functional website.
Every detail—from movement and typography to unexpected interactions—helps extend the personality of María & María beyond its physical space and into the digital world.
A website built not just to present the restaurant, but to become part of the experience itself.