BBB Foods

BBB Foods is a Dominican company dedicated to providing quality food products and solutions for both consumers and businesses, with a portfolio that includes its Hugo Pork brand and specialized offerings for the HORECA sector.

Paragram was responsible for the complete website redesign and development, creating a digital presence that better reflects the company's trajectory, portfolio, and commitment to quality.

The Challenge

BBB Foods needed to modernize its online presence without losing the familiarity and identity it had built over the years.

With different audiences, product lines, and business areas living under the same company, the website also needed a clearer structure—one that could communicate the BBB Foods story while giving Hugo Pork and its HORECA solutions the space they needed.

The challenge was to bring everything together into a cohesive digital experience that felt modern, professional, and easy to navigate.

Our Solution

We redesigned the BBB Foods website from the ground up, developing a visual and digital system that gives the brand a more contemporary presence while remaining true to its established identity.

We reorganized the content architecture to create clearer journeys across the company's different areas, using strong imagery, intentional typography, and clean layouts to place its products at the center of the experience.

The website was then developed as a responsive platform designed to perform consistently across desktop, tablet, and mobile, with a flexible structure that allows the company to continue sharing products, news, and business information over time.

Services Provided

• Website Strategy
• Website Design
• UX/UI Design
• Responsive Web Development
• Information Architecture
• Content Structure
• CMS Implementation
• SEO Optimization
• Technical Optimization

The Result

The new BBB Foods website brings the company's different brands, products, and business solutions together within a stronger and more cohesive digital ecosystem.

The result is a modern platform that makes the company easier to understand, its products easier to discover, and its different business areas easier to explore—while creating a digital presence that better represents the scale and experience behind BBB Foods.